During the day the Nudes handed out small business cards to create intrigue and drive consumers to a temporary microsite revealing the new Peugeot 308 CC, which was hosted at nudeinascarf.com.
The website was on countdown until 3.08pm, when the link between the nudes and Peugeot was revealed and the 308CC was unveiled.
The Nude in a Scarf Youtube channel was the number one viewed channel in the UK and the seventh viewed globally:
#64 – Most Subscribed (During the month) – Reporters
#14 – Most Viewed (On the day)
#1 – Most Viewed (On the day) – Reporters
#7 – Most Viewed (On the day) – Reporters – Global
#4 – Most Viewed (During campaign week) – Reporters
#57 – Most Viewed (During campaign week) – Reporters – Global
#93 – Most Viewed (During campaign month) – Reporters-Global
As well as staging the ‘reveal’ on a Facebook page we set up, we also worked with our friends at Realwire to spread the news online. It’s fair to say their release distribution resulted in a list of coverage longer than your arm. Well, certainly my short, stubby arm anyway.