Bournemouth
At the Village, we came up with the strategy and I carried out the sell-in for the Bridget Jones Diary SMS service for Finnish telecoms company Riot Entertainment.
The campaign reached 53 million consumers with coverage including The Times, Media Guardian (full page), Time Magazine and the Economist.
Riot-E became the most highly publicised company in the wireless entertainment sector, prompting calls from prospective advertisers and potential partners.
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